Beginning tomorrow, I’ll be conducting one two-hour training session each day for our web editors identified across campus this spring.
We have 13 editors taking responsibility for academic departments and another 23 editors responsible for administrative offices and non-academic areas. That’s a lot of cooks in the kitchen.
As important as it is for our newly crowned editors to understand how to use the new content management system, understanding WHY things are posted on the web is what will keep us moving forward. A majority of our two-hour session will be spent on best practices . Writing for the web, understanding our audience, basic web marketing, and search engine optimization are all topics that will be touched on.
If you are a tagged web editor, don’t worry. We know some of you jumped head-first at the chance to be a part of this, and some of you are being pulled along kicking and screaming. We don’t expect you to be a web marketing guru. You don’t even have to like it. Our goal is to equip you with enough knowledge to make good decisions when it comes to posting content for your area of responsibility and understanding the potential positive impact our new site, equipped with great content, can have on our audiences. If we’re lucky, we’ll convert a few of you in the process.
By the way, we’re still here to help! Contact us anytime with questions, ideas, concerns, tasteful jokes… When in doubt, contact email@example.com.
p.s. 29 days ’till launch.